-
For your business to be marketed successfully it is necessary that your site be optimized for the search engines. Metatags and Keyword placement are two of the primary ways we can ensure that your site is a productive one. It is important to apply this code correctly for optimum ranking in the search engines and we take the time to do it right. Our expertise in search engines and their ranking criteria allows us to edit edit the text and graphics, making sure that the keywords are used in the appropriate places for high search engine ranking. Upon site completion we will submit your site to the top search-engines without additional cost. Learn more about SEO practices that work
-
Website Optimization, Submission and Marketing
-
If you already have a website, we can optimize your site for optimal ranking. We will first evaluate your present site's layout with regard to accessibility, keyword density, page title, metatags, and your navigation's ability to be indexed well by the search engines. If design aesthetics need to be addressed we will cover this as well and make suggestions for improvement. Next, we'll evaluate your highest ranked competition, analyzing their page content, and use this information to make targeted corrections. We then submit your site to the primary search engines and apply Google Analytics to your primary pages so you can track your progress, and if needed we will submit an XML Sitemap as well. In many cases our clients, after optimization, achieve a top 5 ranking for keyword queries in the first couple of months of submission. -
-
Our strategy is to rank high for your preferred keywords on the main search engines by utilizing "organic" or "natural" techniques (as opposed to paid ads).
-
Following are the best "organic" marketing techniques that will help your site improve in its ranking. Note that not all of these are easy to implement, and some may not be needed or apply to your business. When we assist you with the marketing of your website we will consider which of these are effective, and provide you an estimate based upon your site's marketing needs, and only charge you for work that you have approved.
-
Online Marketing Strategies
-
Following is a list of organic marketing options that you should consider for your website.
- Keyword-Rich Page Titles. A descriptive title is needed for each page, rich in keywords you want people to find you with.
- The Description META Tag. The description should be a sentence or two describing the content of the web page, using the main keywords.
- Keywords in Headers (H1, H2, H3). Search engines consider keywords that appear in the page headings to be important to the page.
- Keywords in the First Paragraph of Your Pages. Search engines expect that your first paragraph will contain the important keywords for the document.
- Descriptive Keywords in the ALT Attribute of Image Tags. This helps your site be more accessible to visually impaired visitors and gives additional clues to the search engines.
- Hyperlinked Keywords. Search engines look for clues to the focus of your web page. Hyperlinked words in your body text are consider potentially important, so hyperlink your important keywords and key phrases.
- SEO Friendly Navigation. It is important for the search engine robots to find all the pages in your site.
- A Site Map. A site map page with links to all your pages can help search engines (and visitors) find all your pages.
- Keyword Targeted Web-pages. Develop several pages on your site, each of which is focused on a target keyword or key phrase.
- Local Business Promotion. If you have a physical address it is a good idea to create a free listing for your local business on Google Maps Local Business Center and Yahoo! Local.
- Incoming Links. Links to your site from other sites drive additional traffic.
- Directories Submission. A link from a directory will help your ranking, and get you traffic.
- Trade Organization and Specialized Directories. If you belong to trade associations that feature member directories ask for a link.
- Reciprocal Links. A link exchange is a good idea for websites with related content, but ensure that they have a high enough ranking to be of benefit to you.
- Write Articles for Others. You can increase your visibility when you write articles in your area of expertise and distribute them to editors.
- News Releases. Find newsworthy events and send news releases to print and Web periodicals in your industry.
- A Business Blog. A business blog on your website that offers quality content and regular industry comment are likely to be linked to.
- Participate in the Social Media Community. Some of the best online communities for business include Facebook, LinkedIn, and Twitter.
- Online Forums and Discussion Lists. The Internet offers thousands of targeted e-mail based discussion lists, online forums, and groups made up of people with very specialized interests.
- Ask Visitors to Bookmark Your Site. It seems simple, but this "call to action" can be effective to get someone to save your page.
- Develop a Free Service. It's boring to invite people, "Learn about our business." It's quite another to say "Use our free rate conversion calculator available exclusively on our site."
- Signatures in Footer of E-mails. A Signature in your E-Mails will help potential customers get in touch with you.
- Publish an E-Mail Newsletter. While it requires commitment, creating a periodic newsletter is one of the most important promotion techniques.
- Announce a Contest. People like getting something free.
