For many of us, we’ve seen a steady progression in the quality and types of websites that are presented online. This progression is a result of the World Wide Web Consortium (W3C) and the browsers (Netscape, Opera, Mozilla, etc) defining the features that will be provided for, and the standards for consistency across the browsers.…
DetailsIt is unlikely you will find a website high on the SERPs (Search Engine Results Page) for which the person or team responsible for that placement has not done the necessary competitive research. Effective research requires that you know the sites to target, define their value, and then formulate an inbound linking strategy. For those new…
DetailsOf the content management system options currently available WordPress is the most popular since it has a user friendly interface, is easy install and has an active development community for quality themes, plugins, and answers. What may not be known by all is that the popular CMS options (while generally very secure) are often the…
DetailsTwitter is a social networking and microblogging service, and while not necessary for every business, it can be very effective for companies/organizations that have a steady stream of information that they wish to disseminate to the public, and can be especially effective for creating a “buzz” about a topic, service, or product. As a social…
DetailsEmail marketing is one of the most cost-effective marketing strategies for small businesses since it allows you to reach a global audience, it’s easy to share, easy to measure, you are able to segment groups to deliver targeted messages, and you’re reaching an already engaged audience. A good email campaign will help you build credibility…
DetailsA Facebook page for businesses allows a business to share information and interact with visitors without having them connected to a personal account. Business pages increase awareness of your business (for free) and if you desire you can advertise on your page as well. A Facebook page for business includes business information, posting, messaging, and…
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