Once you have your website looking as good as possible it is important to have it submitted to the primary search engines and directories. While there are commercial software options that will provide for this in part, it is considered best to manually submit your website to ensure that you have followed the submission guidelines and that your submission listing gets accepted.
When submitting, read the submission guidelines first. Some will request the full URL (http://www.example.com), while others will ask for just the suffix (example.com). Many of the directories will require that you also provide the business name, and the business description; others will require that you select from their services directory categories.
Once your site has been submitted you do not need to resubmit it in most cases (some search engines / directories will penalize you by lowering a site’s ranking, or removing it, if it is over submitted). In this regard it is best to do a name search for you business on a search engine or directory before you submit it. If you ranking is low (which you can determine by doing a keyword search query for your business type), you will want to ensure that you do have the proper Meta-tags in place. To do this view your home page’s source code (right mouse click on page and select “view page source”). Near the top of the source code view, within the head tags, you will see the title, description, and robots Meta-tags.
<title>Page Title (60 characters maximum)</title>
<meta name=”description” content=”Your page description (160 characters maximum)” />
<meta name=”robots” content=”index, follow” />