As you likely know, there are a variety of tools online for those who manage their own website and want to assess its strengths and weaknesses. You can use these different tools to assist you in deciding on what, if anything, needs to be changed on your website pages, and some of them will in fact provide suggestions/strategies for improvement. That being said, no tool is the “end-all”, these can help get you focused on what’s important, but I would be careful about making drastic changes to your site until you are sure that the suggestions provided from a tool are best for your business website since a tool may not take into account a variety of other factors that can benefit or decrease a website’s online ranking.
Firstly, if you are not familiar with webconf’s site I encourage you to visit it. They have a variety of nice tools available, and I’ve included links to my favorites following.
Search Engine Spider Simulator
A good way to see how your page will likely be viewed by a search engine.
https://www.webconfs.com/search-engine-spider-simulator.php
Keyword Density Cloud
An interesting view of the keywords of one of your website pages.
https://www.webconfs.com/keyword-density-checker.php
Keyword Playground
A nice tool that provides keyword suggestions based upon top search engine queries.
https://www.webconfs.com/keyword-playground.php
Website Keyword Suggestions
A tool that suggests keywords based upon its assessment of your content.
https://www.webconfs.com/website-keyword-suggestions.php
Keyword Domain Suggestion Tool
A tool that will suggest keyword rich domain names based upon other top ranked ones.
https://www.webconfs.com/keyword-rich-domain-suggestions.php
Domain Stats Tool
A nice tool to get page rank, time on web, and other necessary information.
https://www.webconfs.com/domain-stats.php
URL Rewrite Tool
If you have a CMS website that doesn’t have a mod rewrite for URLs, an easy option to rewrite the php string to an SEO friendly one is to use webconfs .htaccess redirect tool. You can find it at
https://www.webconfs.com/url-rewriting-tool.php
Ok, so of all the tool options, one I always look for is a good keyword density checker. This is important since a site’s targeted keywords need to be in evidence on the page, metatags, titles, etc. That being said, the keyword density of a page is not as important as it once was in SEO (page titles, heading tags, and links are weighted more) but it still matters. I’ve included a couple of good keyword density checkers next, but again, be aware that a checker of just a page won’t provide the same results as one that checks a page and metatags.
SEOBook Keyword Density Analyzer Tool
http://tools.seobook.com/general/keyword-density/
SEOCentro Keyword Density Tool
https://www.seocentro.com/tools/seo/keyword-density.html
Ranks.nl Keyword Density and Prominence Analyzer
https://www.ranks.nl/tools/spider.html
The next thing I suggest checking is your website’s online ranking in Google, Yahoo, and Bing. Unfortunately I can’t really offer online tools to help with this since the one’s I have evaluated either don’t work, or they want you to register with them (so that they can try to sell you their service). In either case, my suggestion is to do a keyword search in the above three using the the words you think someone would type in to find you. I also like to use different browsers for this, so try it in Firefox, Internet Explorer, and Chrome to ensure that your site gets the same ranking in each. If you find that you are not ranked well for a keyword group that you should be, this is where you will need to look at your page content, page titles, and metatags to ensure that the words are applied effectively.
Of course there are lots of other tools as well, such as for viewing your website in mobile or checking the effectiveness of your social media presence, so my suggestion is to search a bit until you find a collection of tools that work for you; and as always, if you need development assistance feel free to contact me.
