I am always intrigued by the choices a business will make when it comes to Facebook marketing. One practice that I have long recommended is for a company to simply ask people to “like” their page. In many cases this simple “call to action” is enough to drastically improve the quota of fans. Yet with…
There are many benefits of using Google Places for business, and if you don’t actively manage your listing, you should be. Why you ask? Well, the listing are “free” and will typically come up first in a Google search before the organic listings, and since most people don’t go past the first page or two…
In previous blog posts I have written about the increasing use of mobile devices to view web pages. Since the month is ending I wanted to get the facts about my client’s mobile visitors, and to do this I visited my current Google Analytics clients, which currently numbers 20. I looked at each account for…
When it comes to online marketing common sense, one of the SEO / Marketing strategies I employ is to ensure that my business is submitted to the primary search engines, directories, and review websites (where applicable). When my clients ask about directories and review websites I always tell them to do a general search for…
When a client comes to me seeking a WordPress website developed they often have questions about what makes up a good theme. Beyond the visual elements, which are important, there is the need for the theme to be suitable for as a website and not just a blog. If you’ve ever browsed the free themes…
When it comes to Social Media engagement it is always a good idea to learn from the experts. In this regard we spend a good amount of time browsing social media marketing sites that are knowledgeable about what works and what doesn’t. We found a recent publication “How to make your Facebook page a fan…
I recently began development on a responsive web design using a WordPress theme. As I’ve touched upon in previous posts a responsive design can be an effective option for a website that wants their primary site to be viewable on mobile devices. The important thing to note is that just because a theme/template is noted…
The jQuery Mobile framework is still relatively new, yet in an attempt to stay current we have been learning how to best implement the jQuery HTML5 platform to build stand-alone touch-enabled mobile websites. In previous posts I’ve illustrated the coding structure and files needed to create a mobile website, and in this post I wanted…
There are advantages and disadvantages of using an online e-commerce platform. The primary disadvantage is that you are required to pay a monthly fee to use the cart, and you can’t move your cart elsewhere. That being said, there are some significant advantages which include managed industry-level security, customer support, diverse layout templates, easy to…
I have talked a lot about being wary of emails promising to provide guaranteed SEO results, online marketing, and the like. I recently received an email from a client which read: “I have a deal for you that you cannot pass up. I charge 500.00 for this and a 50.00 per month hosting and maintenance…