If you own a business website, chances are you’ve received emails from companies claiming they’ve discovered serious problems with your website. Some offer to improve your Google rankings, while others warn that your website has security vulnerabilities, malware infections, or problems that could cause it to be suspended. These messages often appear professional, and some…
DetailsWhether you’re starting a new business, considering your first website, or thinking about replacing an existing one, knowing where to begin can be challenging. There are decisions to make about the design, content, functionality, budget, and how the website will be managed once it’s online. Over the years, I’ve worked with many business owners who…
DetailsIf you maintain a WordPress blog, you’ve probably given some thought to whether visitors should be allowed to comment on your posts. In theory, comments are a great way to encourage discussion, answer questions, and build relationships with readers. Unfortunately, there’s another side to allowing comments, and that’s spam. Over the years, I’ve managed numerous…
DetailsChoosing and managing a domain name is one of the most important decisions you’ll make when establishing your business online. Your domain name is more than the address visitors enter into their browsers. It becomes part of your business identity, appears on your marketing materials, and is often used for your company email addresses. Over…
DetailsWebsite accessibility is an important part of good web design. A properly designed website should be usable by as many people as possible, including those who rely on screen readers, navigate using a keyboard, have limited vision, or experience other disabilities that affect how they interact with websites. Accessibility is also a consideration under the…
DetailsEveryone appreciates getting a good deal, and for businesses looking to attract new customers or encourage repeat purchases, promotions and coupons can be effective marketing tools. However, offering a discount doesn’t automatically make good business sense. A promotion that generates a significant number of sales may sound successful, but if the discount substantially reduces your…
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