One of the key components to an effective online presence is the proper utilization of social media and other popular social networking opportunities.
Social Media sites are important since they allow a business to target and leverage their audience by way of social engagement, social referrals, calls to actions, and promotions.
I know that many people question if Social Media is really needed? The important thing to remember is that online sharing is the #1 ranking criteria for a website since Google’s belief is that if content is shared then it must have value. As the Pew Research Center content at right notes, the level of user engagement in Social Media is strong with all demographics, and usage has consistently increased year after year.