A question I am asked often about is the difference of SEO (Search Engine Optimization) and SEM (Search Engine Marketing). As you would expect these are related, yet SEO is the on-page optimization of the web pages where as SEM is the marketing methods after the web pages are completed. It is important to remember…
Providing periodic newsletters for your small business can be very effective since it reminds your clients (and prospective clients) about your company services, yet there are some things you should be aware of before starting an email campaign. One of the first things you will likely want to decide upon is how often do you…
An important part of having a website is ensuring that it is kept secure. In the past the need of security wasn’t so much of an issue, yet the use of hacker bots to look for site and database vulnerabilities has become very prevalent in the last couple of years. It is important to understand…
Many of our clients have questions about the content that they need to get together for their new website or for a redevelopment. The type of content needed (and how it is presented) will vary some based upon industries yet the suggestions noted below will be beneficial to most businesses and organizations. The first thing…
If you have a website online you have most likely received unsolicited emails for SEO services; a client recently forwarded me one which he had received that noted problems with his website’s optimization and promised to improve his website’s SEO ranking. I wanted to write this post since many of our clients have questions on…