Start email marketing the right way with this beginner’s guide to Mailchimp. Learn how to build your email list, create engaging campaigns, and grow your small business through email marketing. No technical skills required—just practical steps you can implement today.
Email marketing is one of the most cost-effective marketing strategies for small businesses since it allows you to reach a global audience, it’s easy to share, easy to measure, you are able to segment groups to deliver targeted messages, and you’re reaching an already engaged audience. A good email campaign will help you build credibility…
Small businesses face lots of scrutiny by potential clients, and marketing has shown than over 80% of people will search independent review sites instead of the company’s provided reviews. It’s important for both small businesses and larger companies to monitor the website ranking, online reviews, and comments from social media users and consumers. What we…
A question I am asked often about is the difference of SEO (Search Engine Optimization) and SEM (Search Engine Marketing). As you would expect these are related, yet SEO is the on-page optimization of the web pages where as SEM is the marketing methods after the web pages are completed. It is important to remember…
Providing periodic newsletters for your small business can be very effective since it reminds your clients (and prospective clients) about your company services, yet there are some things you should be aware of before starting an email campaign. One of the first things you will likely want to decide upon is how often do you…
Learn how to identify and target keywords for SEO with the new Google AdWords Keyword Planner Tool. In previous posts I have noted how useful Google’s Keyword Tool can be in defining the best keywords to target for with regard to SEO. As Google noted: “Plan your Search Network campaigns and learn what your customers…
Tracking user behavior on a website is one of the key components of a good SEO plan. Website tracking with Analytics can let you know many things, such as the number of new and repeat visitors, the visitor location, the Internet browser and device used to view your pages, the landing page (first page visited),…