Development FAQ

For new business websites, the best starting point is to review the top-ranked sites in your industry. This will give you a clear idea of the pages and content your type of business typically includes. To learn more, see our First Website FAQ page. Once you have a sense of what’s needed, email us and we’ll respond promptly to discuss your specific development needs.

Once your website is fully paid for, you own it outright—there’s no ongoing rental or monthly usage fee. See our services agreement for details.

Yes. While modern, responsive designs are best, we understand not everyone can redevelop right away. We can update your site regardless of its age. We’ve worked with most CMS and HTML versions, including HTML4 and XHTML. Updates are billed at our hourly rate, and we offer a free initial assessment covering design, content, and SEO.

All our websites are custom-built, so estimates are based on your project’s specific needs—not generic packages. You pay only for what’s required, and the cost reflects the exact work done. We do offer a 20% discount on our Advanced SEO service when ordered with a new website or full redevelopment costing over $3,000.

Yes. For websites over $1,000, we split payments into four installments (20%, 30%, 30%, 20%). For projects over $3,000, we can arrange a low-cost monthly plan that fits your budget.

We’re a small company with low overhead and we manage our own marketing. Our goal is to provide excellent service at a fair price, leading to repeat business and referrals. Many designers either don’t list prices or charge twice as much. We believe websites should be affordable to build and maintain so small businesses can thrive.

We start by reviewing your current website, social media, logo, and marketing materials. If you have example sites you like, send us the links with notes on what appeals to you. Next, we’ll need a list of your pages, their titles, and a short outline of what each will contain. Once development begins, provide the text, images, and any additional files (PDF, Excel, video, etc.) for each page. Learn more on our Development Steps page.

Usually, the client writes the content to ensure it reflects their voice and industry knowledge. Content should be proofread and ready to use. If needed, we can help with copywriting or editing at our hourly rate.

No. Rankings depend on factors like domain age, keyword-optimized content, quality inbound links, and industry competition. Anyone promising guaranteed organic rankings is being misleading. All our sites are SEO-optimized, and most clients see improvements within months (sooner for established domains). We also offer advanced SEO services, including layout, content, and meta-tag strategies.

CMS (Content Management System) websites include an admin panel so you can make updates. HTML5 sites require coding skills to change. If you want to manage updates yourself or have a blog, let us know so we can build your site on a CMS.

Our hourly rate is $45. Updates are billed to the quarter-hour—changes taking 15 minutes or less cost $15. We invoice every three months.

Once we have all content, small sites usually take about two weeks, medium sites about a month, and large sites a couple of months. Delays often occur when content is incomplete, extra content is requested mid-project, or feedback is slow.

If your preferred style isn’t clear or multiple layouts could work, we’ll provide several varied demos for review. Based on your feedback, we’ll narrow the options, recommend the best fit, and customize the chosen layout to your needs.

Our estimates include about 30 minutes of routine changes per page. Additional or out-of-scope changes are billed at our hourly rate once estimated hours are exceeded.

Edmund Price and Marco Conti have advanced training in website design, graphic design, and web scripting. We use professional design and coding tools, hand-coding when necessary. With nearly two decades of experience, we’ve worked with everything from early HTML and CSS to modern frameworks. Juliana Appler and our other collaborators are selected for their proven expertise.

Edmund Price has extensive experience writing for businesses and institutions, including print journalism, hospitality training and management, business proposals, and academic tutoring in English and composition. Since 2002, he has been building websites professionally, developing a clear understanding of how to create effective online content.

We offer temporary Linux hosting through HostGator for one year for clients who can’t use their current host for a new build. The cost is $100 and includes free SSL. We can also recommend long-term hosting options based on your needs.

We primarily use WooCommerce for WordPress. We’re also experienced with PayPal’s button and cart tools, and have worked with Wix, Weebly, Squarespace, GoDaddy, and Shopify.

Yes. We work with clients worldwide. For projects outside the U.S., we require a 50% deposit in USD.

We specialize in local, on-page SEO. At our hourly rate, we can review your web presence, analyze your industry and competitors, and recommend changes to improve performance and rankings. We can also provide a list of recommended backlinks. All our websites include general SEO measures, but we also offer advanced optimization for competitive industries such as legal, accounting, and contracting.

Yes. We focus on platforms most effective for businesses, including Facebook, Twitter, LinkedIn, blogs, Instagram, and Houzz. Services include account setup, settings configuration, content posting, and ongoing maintenance. See our social media page for details.

Your browser may be showing a cached (saved) version of the page. Refresh the page a few times, or clear your browser cache—especially if using Chrome or a mobile device. Hosting server cache settings or .htaccess rules can also delay updates from appearing.

Once final payment is received, we’ll provide any documentation that came with your CMS theme and point you to additional resources. We can also provide a PDF guide for editing your main content areas and offer phone or video training at our hourly rate.

We’re a small agency owned by Edmund Price, with assistance from Marco Conti and Juliana Appler. Learn more about our roles on the our team page. Occasionally, outside professionals assist with specific tasks, but all work is managed and overseen in-house.

Many developers use the same layouts and platforms for every client. We choose unique, modern layouts tailored to each business, customizing them with high-quality graphics and modern CSS. We work with all major development platforms, not just WordPress, and have deep expertise in design, content, and SEO.

We don’t schedule in-person meetings, but we’re happy to arrange a phone or Zoom call. However, email is often best for sharing detailed instructions, resources, and links. You can send files as email attachments, via Dropbox, Google Drive, or WeTransfer, or by mailing a CD/DVD to our office.

We offer low-cost updates after completion and may make small improvements at no extra charge if they’re easy to implement. Our goal is complete client satisfaction, and we’ll work with you to ensure you love the final result.