Professional Website Development with Local SEO: What’s Actually Included

Many businesses don’t understand what goes into creating a website that actually ranks in local search results. It’s not just about making something pretty—it’s about building a technically sound, optimized foundation that Google rewards with higher rankings.

Here’s exactly what I provide when developing and optimizing your website for local search success.

Core Website Development & SEO Services

1. Content Optimization Your content needs to work for both humans and search engines. I ensure:

• Strategic keyword placement that reads naturally
• Content structured for scannability and engagement
• Proper keyword density without over-optimization
• Clear, compelling copy that converts visitors
• Grammar and spelling perfection (Google notices errors)

2. Technical On-Page Optimization Every page element is optimized for maximum impact:

• Custom page titles optimized for your target keywords
• Proper H1, H2, h3 header tag hierarchy
• Meta descriptions that improve click-through rates
• Clean URL structure with keywords
• Image optimization with descriptive alt text
• Schema markup for enhanced search listings

3. Site Architecture & Navigation A well-structured site helps both users and Google:

• Intuitive navigation that reduces bounce rates
• Strategic internal linking between related pages
• Clear site hierarchy for crawling efficiency
• XML sitemap for complete indexing
• HTML sitemap for user navigation
• Breadcrumb navigation where appropriate

4. Local SEO Implementation Critical for businesses serving specific areas:

• Location-specific landing pages
• Google Business Profile optimization
• Local business schema markup
• NAP (Name, Address, Phone) consistency
• Local directory citations
• Integration with Google Maps

5. Technical Foundation The invisible elements that make everything work:

• Mobile-responsive design (critical for local search)
• Fast page load speeds (under 3 seconds)
• Secure HTTPS protocol
• Clean, valid code structure
• Proper robots.txt configuration
• 301 redirects for any changed URLs

6. Analytics & Monitoring Setup You can’t improve what you don’t measure:

• Google Analytics 4 installation and configuration
• Google Search Console setup and verification
• Conversion tracking implementation
• Monthly performance reporting
• Ongoing monitoring for issues

7. Competitive Analysis Understanding your market position:

• Analysis of top-ranking competitors
• Identification of ranking opportunities
• Content gap analysis
• Backlink opportunity research
• Strategic recommendations based on findings

The Development Process

Phase 1: Discovery & Analysis

• Current site audit (if applicable)
• Competitor research
• Keyword research for your services
• Content planning
• Technical requirements assessment

Phase 2: Development & Optimization

• Design and build responsive website
• Implement all on-page SEO elements
• Create optimized content
• Set up technical infrastructure
• Configure analytics and tracking

Phase 3: Launch & Monitor

• Pre-launch testing and optimization
• Submit to search engines
• Monitor initial performance
• Address any issues immediately
• Provide training on updates

Ongoing Support Options

Monthly Maintenance & SEO

• Content updates and additions
• Technical issue resolution
• Performance monitoring
• Ranking reports
• Competitor tracking
• Algorithm update adjustments

Additional Services Available

• Blog setup and optimization
• Social media profile setup (not management)
• Email capture form integration
• Landing page creation
• Site speed optimization
• Security monitoring

What This Means for Your Business

When you work with me, you’re not just getting a website—you’re getting a complete local search marketing foundation:

• A website that looks professional and converts visitors
• Technical optimization that search engines reward
• Local SEO that helps nearby customers find you
• Analytics to track your success
• Ongoing support to maintain your rankings

Investment & Timeline

New Website with SEO:

• Investment: $3,000-$8,000 depending on size and complexity
• Timeline: 4-8 weeks
• Includes first 3 months of maintenance

SEO Optimization of Existing Site:

• Investment: $1,500-$3,000 for initial optimization
• Timeline: 2-4 weeks
• Monthly maintenance: $600-$1,000

The Bottom Line

I focus on what I do best: building and optimizing websites that rank well in local search results. This isn’t about complex marketing campaigns or managing social media—it’s about creating a solid technical foundation that drives organic traffic and converts visitors into customers.

Your website is your most important marketing asset. Let’s make sure it’s working as hard as your business does.

If you have web development questions, or are in need of having a website developed, please feel free to contact me at info@ecurtisdesigns.com.