An effective online presence today includes more than just a well-built website — it also benefits from a strategic use of social media.

For Sacramento businesses, social media can extend your reach, build brand trust, and encourage customer engagement. Platforms like Facebook, LinkedIn, YouTube, and X (formerly Twitter) give you opportunities to share updates, promotions, and expertise with a targeted audience.

While not every business needs to be on every platform, sharing relevant, valuable content is one of the signals search engines look for when ranking sites. In other words, if your content is being shared, it’s more likely to be seen as valuable.

For clients who want help, we provide social media setup, branding, and posting services as a complement to our web development work. Many of our ongoing web clients have us manage blog content, Facebook posts, or updates to other platforms so they can focus on running their business.

Facebook and YouTube usage statistics chart
Facebook statistics chart
Snapchat and instagram statistic chart

Social Media for Business

We can assist with the setup, branding, and content creation for the platforms most valuable to small business owners. Here’s where we focus:

  • Facebook

    With over 3 billion monthly active users, Facebook remains one of the most important social platforms for local businesses. We create engaging cover images that align with your website branding, assist with posting content that keeps followers interested, configure settings, integrate apps, and cross-link with your website and blog. We can also assist with promotions and boosted posts for greater reach.

  • X (formerly Twitter)

    X is useful for sharing quick updates, linking to new content, and engaging with your industry community. Posts can now be up to 280 characters and can include images, polls, and video. For clients who want this channel active, we assist with branding the profile, posting timely updates, and integrating feeds into websites for automatic content sharing.

  • WordPress Blog

    A blog isn’t a traditional “social platform,” but it’s one of the most effective ways to publish content that improves SEO and encourages sharing. We set up blog layouts within your WordPress site, create posts, optimize them for search engines, and connect them to your social media channels for cross-promotion.

  • LinkedIn

    LinkedIn is the leading professional networking platform, ideal for B2B visibility, recruiting, and establishing industry authority. We help set up and brand LinkedIn profiles and company pages, advise on posting strategies, and connect them with your other marketing efforts.

  • YouTube

    YouTube is the second most-visited website in the world, and video content can significantly boost engagement. We help clients set up branded YouTube channels, optimize videos for search, and embed them on websites and social posts for maximum exposure. Videos can be instructional, promotional, or showcase your products/services in action.

Additional Options

Depending on your industry, other platforms may be worth exploring. Pinterest and Instagram are especially effective for businesses with strong visual content, such as product photos or portfolio work. We recommend starting with a manageable number of platforms to maintain consistent posting and engagement, then expanding if it makes sense for your audience.