White Hat SEO

A few posts back I wrote about Black Hat SEO, which if you are not familiar with are those tactics which should not be used for website optimization.  This post is the flip-side, strategies and techniques which are safe and effective for website optimization and marketing. Quality Content You may have heard the phrase “content…

Knowldege Based Optimization (KBO)

A lot of businesses expand their customer-service capabilities through live-chat on their websites, 800-number telephone support, and priority email. What many don’t realize is that there are many knowledge based options, often under utilized, that will help their customers find the answers they seek and will offer additional benefits.  Some of the better KBO options…