Most businesses have a website by now, and the majority of these were created a few years back, though often much longer. In many cases the owners of these sites contact me and ask me if I can make a few changes to their site since their current designer is no longer available. This of…
Not too long back Google had updated in search engine algorithm, known as the “Panda Update”. Well, Google is at it again, and there upcoming update is known as “Penguin 2.0”. This update is said to have considerable changes in the way that Google sorts and ranks its search engine results. Penguin update and Google+…
If you intend to sell online one thing you need to consider is if you need to collect sales tax. ECommerce Sales Tax Historically the Internet has taken a tax-free approach to online shopping outside of a state’s borders. In fact the lack of tax requirement has been one of the major benefits of purchasing…
A question I am often asked is how to get a domain specific email address. There are a few options here, so I wanted to provide you the most common options. My long time favorite for mail is Gmail. It provides a great deal of space (10 GB currently for the standard account), the tools…
Creating the Twitter Hashtag If you’ve been using Twitter, you have likely heard of “hashtags”. I must admit that at first I didn’t use them. Why you ask? Well, I knew there were rules about their use, and I didn’t want to misstep or otherwise incur a violation. Okay, so I did some research, and…
A question I am periodically asked is do I need a site-map for my website, and if so, how to create and manage site-maps? The question of whether one needs a site-map or not is both “yes and no”. If you don’t use a site-map the search engines will still index your pages over time. …
If you’re using Google+ you will have noted that the cover image has changed in size. The maximum size your image can be is 2120(w) X 1192(h) pixels, though some people suggest using the minimum size, which is half of this full-size dimension, to ensure that the cover image loads quickly. The minimum size is…
URL Naming Overview One of the primary considerations of search engine optimization is to ensure that the principle aspects of a web page are named effectively, which ideally will help achieve a good web page relevancy rank. If you’ve read my other posts you will have noted I talk a lot about the importance of…
If you have a dynamic website such as ecommerce, a CMS (Joomla, WordPress, Drupal, etc), or just have database driven scripts such as event managers and calendars, you need to ensure that your site database/s are backed up on a regular basis. If you are unclear on what a database is for, or the reasoning…
I am often asked about how to effectively market for the web. Depending upon who you ask you’ll get a myriad of answers, some of which will be very vague, and others which will throw lots of measurement and statistical jargon at you. Both of the aforementioned (in my opinion) are seeking to employ the…