Creating an engaged and interactive community on your company’s Facebook Page can be challenging; and while it can take a good amount of time to maintain a page well, statistics have shown that the majority of Facebook users are more likely to buy from a brand/company that they like on Facebook, and they’re more likely…
There are hundreds of free CMS platforms available. Of these our “suggested platforms” are our recommendation as the best option for most business websites. That being said, we’ve also included some other popular options in our “other options” section. The better CMS platforms generally have large development communities behind them, are extendable, and as an…
For many of us, we’ve seen a steady progression in the quality and types of websites that are presented online. This progression is a result of the World Wide Web Consortium (W3C) and the browsers (Netscape, Opera, Mozilla, etc) defining the features that will be provided for, and the standards for consistency across the browsers.…
It is unlikely you will find a website high on the SERPs (Search Engine Results Page) for which the person or team responsible for that placement has not done the necessary competitive research. Effective research requires that you know the sites to target, define their value, and then formulate an inbound linking strategy. For those new…
Of the content management system options currently available WordPress is the most popular since it has a user friendly interface, is easy install and has an active development community for quality themes, plugins, and answers. What may not be known by all is that the popular CMS options (while generally very secure) are often the…
Twitter is a social networking and microblogging service, and while not necessary for every business, it can be very effective for companies/organizations that have a steady stream of information that they wish to disseminate to the public, and can be especially effective for creating a “buzz” about a topic, service, or product. As a social…
Email marketing is one of the most cost-effective marketing strategies for small businesses since it allows you to reach a global audience, it’s easy to share, easy to measure, you are able to segment groups to deliver targeted messages, and you’re reaching an already engaged audience. A good email campaign will help you build credibility…
A Facebook page for businesses allows a business to share information and interact with visitors without having them connected to a personal account. Business pages increase awareness of your business (for free) and if you desire you can advertise on your page as well. A Facebook page for business includes business information, posting, messaging, and…
While most hosting servers will have the necessary provisions to ensure that modern scripts can be executed without issue, every once in a while I come across a client who has a hosting account that doesn’t have the basics needed to process dynamic scripts. In some cases a client will choose hosting that is provided…
When building a website it is important to have quality images that are representative. While there are free stock photo sources, if you need images then I would suggest browsing the many commercial stock photography sites available since they will have a much larger selection, better quality, and will include varied image size and resolution…