Every day, businesses receive fraudulent emails from “SEO experts” promising first-page rankings and finding “critical errors.” These are scams, often containing malware. Learn to spot fake SEO solicitations, understand their tactics, protect your business from fraud, and know what legitimate SEO communication actually looks like. Written by someone who’s dealt with these scams for over a decade.
Your website might look great, but is it working for your business? Learn which optimization strategies actually bring in customers and which ones waste your time. Focus on what matters: valuable content, user experience, and local visibility.
For those of you who use Twitter, you should know that Twitter has started suspending accounts that they felt were violating the Digital Millennium Copyright Act (DMCA). This rash of suspensions begs the question, What exactly does it take to get suspended or banned from Twitter? Firstly, the suspensions are a good thing, since the…
How to set up email for Outlook is a common question. First thing you do is navigate to your hosting account control panel, and while these very somewhat, many will use the popular cPanel brand (as I provide for my hosting clients), so this is what I will be illustrating. Login to cPanel by typing…
Google is the top search tool on the internet today, featuring not only the best web search engine, but many additional features that are designed to help businesses improve their search engine ranking. The following are some of the better Google options to learn how to better market your online business. Google Trends Previously (Google…
First I should note that WordPress, and other content management systems, often have their own provisions for 404 pages. For this reason this post is for the HTML websites. One thing that is often overlooked with HTML websites is the need of custom 404 pages. In case you are not familiar with the “404” terminology,…
Creating an engaged and interactive community on your company’s Facebook Page can be challenging; and while it can take a good amount of time to maintain a page well, statistics have shown that the majority of Facebook users are more likely to buy from a brand/company that they like on Facebook, and they’re more likely…
There are hundreds of free CMS platforms available. Of these our “suggested platforms” are our recommendation as the best option for most business websites. That being said, we’ve also included some other popular options in our “other options” section. The better CMS platforms generally have large development communities behind them, are extendable, and as an…
For many of us, we’ve seen a steady progression in the quality and types of websites that are presented online. This progression is a result of the World Wide Web Consortium (W3C) and the browsers (Netscape, Opera, Mozilla, etc) defining the features that will be provided for, and the standards for consistency across the browsers.…
It is unlikely you will find a website high on the SERPs (Search Engine Results Page) for which the person or team responsible for that placement has not done the necessary competitive research. Effective research requires that you know the sites to target, define their value, and then formulate an inbound linking strategy. For those new…