In a recent blog post “Facebook Likes Incentives” I noted an example by Fat’s restaurant in Sacramento to get Facebook “likes”. From my discussion with clients about social media marketing I know that many of you are interested in getting more interest, both Likes and Shares in your pages. As I explained in this previous…
I’ve talked about the importance of social media endorsement of your pages in previous posts and in our newsletter. While Facebook “Shares” are still the most important consideration do to its popularity, it is time to start taking Google Plus seriously, especially considering how integrated Google is in other key Google applications such as the…
Google Plus has been around for a while now, and while it is still in its infancy, I believe that it will become the de facto standard of social sharing in time. If my interest was only sharing content to friends and family I would wait on Google Plus since no one really needs to…
I am always intrigued by the choices a business will make when it comes to Facebook marketing. One practice that I have long recommended is for a company to simply ask people to “like” their page. In many cases this simple “call to action” is enough to drastically improve the quota of fans. Yet with…
When it comes to Social Media engagement it is always a good idea to learn from the experts. In this regard we spend a good amount of time browsing social media marketing sites that are knowledgeable about what works and what doesn’t. We found a recent publication “How to make your Facebook page a fan…
I’ve talked a lot about the factors that will get a website ranked well. And since Google is the primary search engine, it important to ensure that your optimization and targeting efforts are focused primarily on them. If you’ve read my previous blog posts about the top ranking criteria, you already know much of what…
If you’ve had a blog for a while, you probably have a love/hate relationship with comments. As you surely have come to note, people (and bots) often post to blogs as a way to add a link back to their website, or the one/s they are promoting. Of course we don’t want the spammer to…
If you use Facebook, and want to make it engaging for your business page, it can be challenging to know which Apps to use. I recently received an email from one of my clients who inquired about contest/sweepstakes Apps. Ok, so I’ve done some searching in the past, and thought this would be a good…
If you’ve been asking yourself if Twitter is worth your time, well, you are not alone. For a long time I opted not to use Twitter based upon the assumption that it was primarily used for younger adults and teens to follow the latest about musicians, actors, athletes, and other celebrities. Of course I had…
You may have noticed that Facebook has been making changes lately. For those of us who want to feature unique content on FB, especially for our business pages, there was the option of using FBML (Static Facebook Markup Language); Some time back this option was removed, which resulted in a variety of I-FRAME Apps to…