Question: “Could you assist our business in achieving top rankings on Google, both in the general and local search results? We’re seeking SEO optimization, link building, and directory management for platforms like Google, Bing, and YellowPages. Additionally, can you detail any other promotional services you offer online, along with their pricing?”
Answer: I understand your goal is to secure a prominent online placement in both general and local Google search results. Achieving this requires a multifaceted approach.
Local rankings can be more straightforward as long as we’re targeting a specific city; however, for a nationwide presence, the task becomes significantly more complex.
Initially, we will conduct an SEO audit of your current website to identify areas for improvement. For this, I will need access to the website. For a static XHTML site, remote access to the site files will suffice. For content management systems like Joomla or WordPress, backend access is necessary, particularly if the site is offline for development.
Our SEO strategy primarily hinges on:
- Rich and search-optimized content with well-placed keywords.
- Tailored page titles and header tags featuring those keywords.
- A solid internal link structure fostering straightforward site navigation.
- Duration of your website’s presence on the web.
- The volume of traffic, average stay duration, and the number of pages visitors check.
- Proper usage of meta tags, including description, keywords, and robots.
- High-quality inbound links.
- Accessibility features, such as “alt” and “title” attributes in images for enhanced user experience.
Following the audit, we will also analyze your competitors that rank well and derive actionable insights to enhance your pages SEO-wise.
Aside from technical elements, your site’s visual appeal is critical for visitor retention – this encompasses design, graphics, and engaging, useful content which should be impeccable in spelling and grammar to avoid penalties in rankings.
Other recommended practices:
- Implementation of XML sitemaps, particularly for CMS-driven sites.
- A navigational site-map on your website.
- Integration with Google Analytics for insights.
- Utilization of Google Webmaster Tools for site health monitoring.
- Regular posting on an informative blog.
- Active Social Media engagement across key platforms like Facebook, LinkedIn, YouTube, and Twitter.
- Featured promotional offerings on your website and social channels.
- Listing in primary directories such as Yahoo Local, Bing Business Portal, Google Places, SuperPages.com, and YellowPages.com, along with niche-specific directories.
Additionally, you might consider pay-per-click advertising, such as Google AdWords, to bolster your site’s visibility during the optimization phase.
Costs for services vary depending on the scope of work and the specific needs of your website. If you’re interested, we can provide a detailed proposal after our initial assessment.
