URL Naming Overview One of the primary considerations of search engine optimization is to ensure that the principle aspects of a web page are named effectively, which ideally will help achieve a good web page relevancy rank. If you’ve read my other posts you will have noted I talk a lot about the importance of…
I am often asked about how to effectively market for the web. Depending upon who you ask you’ll get a myriad of answers, some of which will be very vague, and others which will throw lots of measurement and statistical jargon at you. Both of the aforementioned (in my opinion) are seeking to employ the…
Of the development requests we receive, most express an interest in improving their web presence and site ranking. I am writing this blog post since experience has shown that most people don’t understand what is required for a website’s ranking improvement. If the competition is high in your industry your website will need 3 things…
When searching the web on Google it should be no surprise that you can search by web page, video, news, and of course images. Occasionally I will do an image search when I am interested in a given topic and when an image appeals to me I will typically view the page and search the…
With the new year fast approaching it is important for all web site owners to ensure that their site is utilizing all the resources possible to stay ahead of their competition. I can tell you from many years of experience that the most effective and successful websites are those which are designed properly, are engaging…
It has been a little over 6 months since Google Analytics migrated to their new interface. If you receive scheduled reports from us you will have noted some significant changes to the report you receive. In the past you would have received an entire dashboard report normally in the region of 8 – 10 grouped…
As you likely know, there are a variety of tools online for those who manage their own website and want to assess its strengths and weaknesses. You can use these different tools to assist you in deciding on what, if anything, needs to be changed on your website pages, and some of them will in…
I thought I would share a few thoughts regarding common Domain Name oversights my clients (and yes, even I at times) have made with their websites, and a few strategies for web success that are often overlooked. 1. Domain Name Choices: When you choose a domain name for your business, do your best to select…
In my website and on this Blog, I’ve included a lot of information about website SEO practices that work, and a bit about those that don’t. I’ve also noted that there are many SEO companies who promise to get you a high ranking in Google by optimizing your website. As I’ve noted in previous posts,…
If you have a website with lots of images, javaScript, Flash, video, and CSS, you may have noted a slower than ideal load time. I’ve written before about adding a bit of code to the .htaccess file as cache-control for images, text content, pdf, flash, and video, but the reality is that this may not be…