I am often asked about how to effectively market for the web. Depending upon who you ask you’ll get a myriad of answers, some of which will be very vague, and others which will throw lots of measurement and statistical jargon at you. Both of the aforementioned (in my opinion) are seeking to employ the…
Of the development requests we receive, most express an interest in improving their web presence and site ranking. I am writing this blog post since experience has shown that most people don’t understand what is required for a website’s ranking improvement. If the competition is high in your industry your website will need 3 things…
Google recently noted that they would be doing automatic conversion of AdWords accounts to their “enhanced” campaign accounts. The enhanced conversion will happen to all accounts in the middle of 2013, yet became available for advertisers who wish to upgrade early in the middle of February. As for the look, visually it has the same…
Many businesses use survey managers to get the opinions of their users on a variety of subjects. In many cases the simplest and best option is to use an online survey manager since they are designed to be easy to use, have good assessment tools, and do to familiarity with the common ones most people…
One of the aspects of graphic design which I find especially fun is the creation of quality collages. In the past I would create collages for static headers, yet with the influence of jQuery the static header is not nearly as common as it once was. Here is an example of a collage I created…
If you visit most retailers you will find that they are already playing Christmas music. This is a good example of how merchants are already gearing up for the holiday season. While I personally prefer to hear and see holiday promotion efforts after November 25th, I do think that most businesses should begin planning their…
Social Media is important … by now, I trust everyone who has a business website knows this statement to be true. The problem for many is deciding on what options to choose (there are many), and how to set-up and manage the accounts. As for options, following I have listed my suggestions based upon their popularity…
In a recent blog post “Facebook Likes Incentives” I noted an example by Fat’s restaurant in Sacramento to get Facebook “likes”. From my discussion with clients about social media marketing I know that many of you are interested in getting more interest, both Likes and Shares in your pages. As I explained in this previous…
I’ve talked about the importance of social media endorsement of your pages in previous posts and in our newsletter. While Facebook “Shares” are still the most important consideration do to its popularity, it is time to start taking Google Plus seriously, especially considering how integrated Google is in other key Google applications such as the…
As a rule I don’t recommend including banner or text Ads on your website unless they are related to your specific industry and can be included in an unobtrusive way. Some web sites do quite well with Ads though, such as those primarily of the resource type. For example, if you sell wedding cakes it…