With the new year fast approaching it is important for all web site owners to ensure that their site is utilizing all the resources possible to stay ahead of their competition. I can tell you from many years of experience that the most effective and successful websites are those which are designed properly, are engaging…
It’s been a couple of weeks since I created my Google AdWords account, and wanted to provide you my insights so far. Firstly, I had noted that I wanted to start off with a small CPC maximum bid, so I went with $2.00 per day. This quickly proved unfruitful since my competitor ads had a…
Of the online Ad options there is none better than Google AdWords. The benefits of using Google are many, which include the fact that their search engine is #1 and used by many other search browsers (AOL is one of them) – consequently Google Ads show up on these browsers as well as their own.…
I am always intrigued by the choices a business will make when it comes to Facebook marketing. One practice that I have long recommended is for a company to simply ask people to “like” their page. In many cases this simple “call to action” is enough to drastically improve the quota of fans. Yet with…
There are many benefits of using Google Places for business, and if you don’t actively manage your listing, you should be. Why you ask? Well, the listing are “free” and will typically come up first in a Google search before the organic listings, and since most people don’t go past the first page or two…
When it comes to online marketing common sense, one of the SEO / Marketing strategies I employ is to ensure that my business is submitted to the primary search engines, directories, and review websites (where applicable). When my clients ask about directories and review websites I always tell them to do a general search for…
It’s been quite some time since I’ve talked about how to create a custom Craig’s List Ad so I wanted to revisit this topic. Firstly, CL Ads often do very well in the searches, and they are a popular option for many for both getting jobs and finding employees. The problem with CL is that…
Marketing your small business can be challenging, both in regard to cost, and the time associated with the development and implementation of an effective marketing strategy. As a small business owner myself I wanted to offer some tried-and-true suggestions that may effective for you. First and foremost, you need to identify your niche market. One…
As you likely know, there are a variety of tools online for those who manage their own website and want to assess its strengths and weaknesses. You can use these different tools to assist you in deciding on what, if anything, needs to be changed on your website pages, and some of them will in…
In our challenging consumer economy, one of the best strategies for success is the implementation of promotions and coupons. It is well known that many people will purchase more readily if there is a perceived savings to be had, and providing specials and limited time promotions/coupons can be a good option for many businesses. In…