A few posts back I wrote about Black Hat SEO, which if you are not familiar with are those tactics which should not be used for website optimization. This post is the flip-side, strategies and techniques which are safe and effective for website optimization and marketing. Quality Content You may have heard the phrase “content…
DetailsA lot of businesses expand their customer-service capabilities through live-chat on their websites, 800-number telephone support, and priority email. What many don’t realize is that there are many knowledge based options, often under utilized, that will help their customers find the answers they seek and will offer additional benefits. Some of the better KBO options…
DetailsHave you ever wondered if you could customize Gmail to both improve the professional look of the emails you send, and automate the process? Well, yes you can…in part. What Google offers is the ability to enhance Gmail by enabling add-ons in “LABS”. Firstly, it should be noted that “LABS” are Gmail add-ons that are…
DetailsSearch engine optimization is a bit of an art, but SEO, like art, has its good and bad practitioners; I am writing today about “Black-Hat” SEO techniques since many of my client’s existing websites once had these frowned upon techniques (before I remove them of course), and a few clients have been contacted by email or have found…
DetailsStatistics have noted that over 80% of adults own cell phones, and when we add to this the use of cell phones by teens, as well as other Internet ready devices such as i-pads/tablets, it quickly becomes evident that a website presence needs to be broader than the traditional computer format. If you are interested…
DetailsAs my clients likely know, I use MailChimp for my newsletters. And while there are other good options out there, my feeling is that MailChimp is the best of the options since they are free up to 2,000 subscribers and 12,000 emails per month. Wow! Let’s face it, the day I get more than 2,000…
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