The Google Map API is the standard for business websites that need a location map on a contact page. Since many people initially have difficulty undertanding the options, and the set up requirements, I wanted to go over some of the basics here. Firstly, you need to acquire the latitude and longitude. To do this…
Google Plus has been around for a while now, and while it is still in its infancy, I believe that it will become the de facto standard of social sharing in time. If my interest was only sharing content to friends and family I would wait on Google Plus since no one really needs to…
It has been a little over 6 months since Google Analytics migrated to their new interface. If you receive scheduled reports from us you will have noted some significant changes to the report you receive. In the past you would have received an entire dashboard report normally in the region of 8 – 10 grouped…
I am always intrigued by the choices a business will make when it comes to Facebook marketing. One practice that I have long recommended is for a company to simply ask people to “like” their page. In many cases this simple “call to action” is enough to drastically improve the quota of fans. Yet with…
There are many benefits of using Google Places for business, and if you don’t actively manage your listing, you should be. Why you ask? Well, the listing are “free” and will typically come up first in a Google search before the organic listings, and since most people don’t go past the first page or two…
In previous blog posts I have written about the increasing use of mobile devices to view web pages. Since the month is ending I wanted to get the facts about my client’s mobile visitors, and to do this I visited my current Google Analytics clients, which currently numbers 20. I looked at each account for…
When it comes to online marketing common sense, one of the SEO / Marketing strategies I employ is to ensure that my business is submitted to the primary search engines, directories, and review websites (where applicable). When my clients ask about directories and review websites I always tell them to do a general search for…
When a client comes to me seeking a WordPress website developed they often have questions about what makes up a good theme. Beyond the visual elements, which are important, there is the need for the theme to be suitable for as a website and not just a blog. If you’ve ever browsed the free themes…
When it comes to Social Media engagement it is always a good idea to learn from the experts. In this regard we spend a good amount of time browsing social media marketing sites that are knowledgeable about what works and what doesn’t. We found a recent publication “How to make your Facebook page a fan…
I recently began development on a responsive web design using a WordPress theme. As I’ve touched upon in previous posts a responsive design can be an effective option for a website that wants their primary site to be viewable on mobile devices. The important thing to note is that just because a theme/template is noted…