For those of you getting into the “nuts and bolts” of website design, you will find that there are times where you will need to create and/or modify the .htaccess file. In this regard, I have provided some of the most important .htaccess scripts I have come across, many which I use and have found…
You have likely seen ads for buying vanity domain extensions, those .xxx commercials, and have asked yourself, is this something I need? My answer in short is “NO”. The Internet Corporation for Assigned Names and Numbers (ICANN) used 2011 to encourage customized (and very expensive) extensions for top-level domains (i.e. Volkswagon buying .vw or Wells Fargo…
Some time back I wrote about the benefit of using Facebook’s “notes” feature to add your blog posts automatically to your Facebook wall. Well, if you haven’t heard Facebook discontinued the ability to import a blog feed into your Facebook a couple of months back. If you are like me and blog a lot, yet…
This is “Part 2” of my big list of social media and other popular networking opportunities that your business may wish to consider for reaching more potential customers, business partners and employees. It is important to note that a successful networking and social media strategy needs to be tailored to the business, and manageable, so…
One of the key components to an effective online presence is the utilization of social media and other popular networking opportunities that allow users to effectively target and leverage their audience by utilizing social websites like LinkedIn, Digg and more. The following is “part 1” of a large list of possible options your business may…
A few posts back I wrote about Black Hat SEO, which if you are not familiar with are those tactics which should not be used for website optimization. This post is the flip-side, strategies and techniques which are safe and effective for website optimization and marketing. Quality Content You may have heard the phrase “content…
A lot of businesses expand their customer-service capabilities through live-chat on their websites, 800-number telephone support, and priority email. What many don’t realize is that there are many knowledge based options, often under utilized, that will help their customers find the answers they seek and will offer additional benefits. Some of the better KBO options…
Search engine optimization is a bit of an art, but SEO, like art, has its good and bad practitioners; I am writing today about “Black-Hat” SEO techniques since many of my client’s existing websites once had these frowned upon techniques (before I remove them of course), and a few clients have been contacted by email or have found…
Statistics have noted that over 80% of adults own cell phones, and when we add to this the use of cell phones by teens, as well as other Internet ready devices such as i-pads/tablets, it quickly becomes evident that a website presence needs to be broader than the traditional computer format. If you are interested…
As my clients likely know, I use MailChimp for my newsletters. And while there are other good options out there, my feeling is that MailChimp is the best of the options since they are free up to 2,000 subscribers and 12,000 emails per month. Wow! Let’s face it, the day I get more than 2,000…